Our stars image for your music video has been inspired and
influenced from a range of British pop folk artists. Predominantly from the
likes of Laura Marling, the runner up for the song choice, her soft earthy look
is similar to what I believe we want to produce for our singer. Laura wears
little make up and when she does its natural looking and elegantly applied.
Additionally, we have looked at Florence Welch from Florence and the Machine as
another person to take influence from. Unlike Laura’s simple and minimalistic
look; Florence incorporates a vaster range of colours and a wider range of
textures to her image. Despite their differences we have used these two because
they both have the authentic ‘British look’ (maybe because they are British…),
and they both embody the stars image that we will strive to achieve. In the
case of Florence we will take her glamorous looks however tone them down to
make them more subtle and approachable.
Other than artist I have looked at Audrey Hepburn as a style
influencer. Her prim, feminine image, predominantly her eye makeup and iconic
eyebrows could be incorporated into our stars makeup, possible statement eyeliner
such as Audrey’s.
Saying that you’re learning something new and gaining knowledge
Wanting to move on but too scared to actually make the leap
of faith. You want to be held back by something so you don’t have to make that
choice.
Facing your demons and overcoming something in the past so to
not leave it to fester. Accepting reality
I thought you were different but clearly you’re not. As
times gone past you’ve lost what I liked in you. You’ve followed the crowd
I tired of feeling like it’s my fault. I will overcome this
I can see clearly now
In a nutshell the song tells a story about someone who was
in a relationship where her partner made her feel guilty about something/
something happened in the past that wasn’t resolved. Now after time she
realises it was her fault and is fed up of putting up with his grief. She’s
ready to face reality because she can see what type of person he really is and wants
to move on, however he is not. She wants to feel happy again, and to do so she
leaves him behind despite her reluctance to forget the past.
This is moodboard that I created from our group brainstorm of ideas and key words. I'e added some more that I believe would work well such as 'masks', 'dancing' and 'little red riding hood'. We will be updating our ideas as we continue to plan for ideas.
For our final song we have decided to use a pop song (as labelled
by iTunes) her music is soft to listen to and very feminine. Sarah’s voice is similar
in some songs to the likes of Duffy but with a softer edge such as Feist. As a
pop song we will take into account the different pop codes that come with making
a music video for that genre of music. To do so we will look a range of
different female sung pop music videos and analyse the motifs and repetitive
styles used.
Dum Dum Girls – Bedroom Eyes
In this video there is a distinctive idea of looking
established from the beginning. Predominantly the lead singer is looking at the
camera establishing a connection with the audience. Furthermore, the idea of
sexually looking at the band member’s is created through the use of body suits,
semi-opaque tights and heels. It can also be said that the heavy makeup and
pin-up appearance of the lead creates an overtly sexualised image. The band is
the whole focus in the music video, and it is 100% performance. This is because
as a girl group they play the instruments opposed to men, who would then stay
out of the limelight and have focus on the female singer. In this case I
believe the girls play to that and constantly show how good a female drummer,
bass and guitar players are.
From this video I have learnt that sexualisation in pop
videos are just about constant and that depending on the formation of the group
a music video can be played out very differently.
Ellie Goulding – Your Song
In this music video Ellie wears little make up and looks
very natural. It is set in autumn and as such she is wrapped up in coats, hats
and scarfs in nearly each shot. This is a significant different to that of the
Dum Dum Girls who do completely the opposite in costume. The feel of the video
is windy, natural and very British! She plays to the British factor for the
American viewer but also to the British viewers, who like me, like the see a
less post production alteration and a more natural, believable vibe. This music
video is a great starting point for our ideas as it coincided with the vibe of
how we want our music video to be. From this music video I have learnt that vouyreistic
tones are evident everywhere, in this video cameras are seen within the shots
(a camera within a camera) and she still plays with her hair and looks wistfully
into the camera. Moreover, I have learnt that music videos play to what is prevalent
in popular culture such as vintage clothing and sepia camera shots.
Ellie Goulding – Starry Eyed (US Version)
Ellie Gouldings song Starry Eyed was initially directed by
the UK but as she grew in popularity the US got their claws into the song and
remade the video. I am using the music to show how different countries have
different codes. Compared the Your Song, this music video is (in my opinion) a
shameless attempt to create a British feel. Product placement is incredibly
obvious with the Mini Cooper car (Known for being British); post production is
again very obvious with Ellie Gouldings skin illuminated beyond belief. She is
wearing strong sea blue contacts to enhance her eye colour and in close ups her
ears are adjourned in diamonds. In my opinion I find this video terrible and an
example of how different cultures perceive ‘good’ music videos. British find
more subtlety’s appropriate in some cases, whereas the US use constant
perfection the grade boundary. For our music video I will try and stay clear of
this type of music video.