Thursday, 29 March 2012

EVALUATION!

http://www.slideboom.com/presentations/520656/Presentation1

Digi-pack


http://www.slideboom.com/presentations/520546/DIGIPACK

Influences for planning and design choices - similar music videos

The influences tor the music video during the planning process were a wide variety of different things from other music videos to art pieces and even listening to others songs that enthused us in a particular way. Most directly was the music video for ‘Don’t give up the fight’ by Racoon which we took the opening scene and applied to our song. If you compare both videos you can clearly see the natural forest area in which we filmed – the same as in the music video. And also you can notice the panning upwards that we also took, the only thing that is different is the lighting of the shot, in our one the contrast in colours is more prominent because of the setting sun which creates silhouettes of the trees and leaves.  We also looked at ‘Skinny Love’ by Birdy. The general lonely atmosphere of the video is what we wanted to capture, we tackled this by using a muted colour pallet. Moreover in both videos that we looked at there was a correlation with mature and forests. Other things like the sound of birds first thing in the morning inspired me to use light and dark in our work to replicate the rising sun when the birds sing. 



team analysis an personal analysis





Wednesday, 28 March 2012

FINAL PRODUCT


Music video analysis - Racoon don't give up the fight

Throughout the music video the camera moves slowly and there are very few short clips; most of the clips are long and linger on appealing to a niche audience of people who enjoy music videos that are produced in this way. The location of the narrative matches the sounds of the song. The string instruments are associated with nature and wood such as trees and brown/ dirt colours. This is because of synthesia and how we visualise sounds. The location of the forest is contrasted with the depths of water where people are dancing/ drowning. On land light and friendly colours are used while underwater the only colours other than black are the ones in which the light from above shines down. Looking at the colour scheme it is predominantly browns and greens however with an injection of red from the young boys’ hoodie. This sudden use of colour keeps the audience’s attention and helps to progress the narrative because of its obscurity against the rest of the colour scheme, the audience begin to wonder WHY red is used for the hoodie and what it could signify. Looking further into video it could be foreboding the meeting of the young girl and represent love, however it can also illustrate the intertextualization of the children’s story book ‘Little red riding hood’ but in a different and more modern way. Long shots are abruptly cut by close ups of the characters faces. There is a sense of intrusion because of this as there are no mid-shots which are normal used to represent a typical distance in which you would stand in front of another person. The jump from a long distance shot to a close up instigates a feeling that the boy is being watched (long shot) and the close up is from his perspective as he looks around. This music video is in ways illustrating the music as the young boy is continually perusing the girl which matches the lyrics and title of the song “Don’t give up the fight”, moreover the ‘drowning’ people in the water could also be interpreted as not giving up the fight for life… To continue the ambiguity of the music video makes the audience want to watch it over and over again as to try and see something that they might have missed before in order to decode the narrative of the visuals. If I have to rate this video out of 10, I would give it a 6 it was beautiful because of the location and I though the use of water and movement was interesting and elegant however the narrative was weak and didn’t really lead anywhere. More often than not I was left thinking “where are those children’s parents?!”

Tuesday, 27 March 2012