Throughout the music video the camera moves slowly and there
are very few short clips; most of the clips are long and linger on appealing to
a niche audience of people who enjoy music videos that are produced in this
way. The location of the narrative matches the sounds of the song. The string
instruments are associated with nature and wood such as trees and brown/ dirt
colours. This is because of synthesia and how we visualise sounds. The location
of the forest is contrasted with the depths of water where people are dancing/
drowning. On land light and friendly colours are used while underwater the only
colours other than black are the ones in which the light from above shines down.
Looking at the colour scheme it is predominantly browns and greens however with
an injection of red from the young boys’ hoodie. This sudden use of colour
keeps the audience’s attention and helps to progress the narrative because of
its obscurity against the rest of the colour scheme, the audience begin to
wonder WHY red is used for the hoodie and what it could signify. Looking
further into video it could be foreboding the meeting of the young girl and
represent love, however it can also illustrate the intertextualization of the
children’s story book ‘Little red riding hood’ but in a different and more
modern way. Long shots are abruptly cut by close ups of the characters faces.
There is a sense of intrusion because of this as there are no mid-shots which
are normal used to represent a typical distance in which you would stand in
front of another person. The jump from a long distance shot to a close up
instigates a feeling that the boy is being watched (long shot) and the close up
is from his perspective as he looks around. This music video is in ways illustrating
the music as the young boy is continually perusing the girl which matches the
lyrics and title of the song “Don’t give up the fight”, moreover the ‘drowning’
people in the water could also be interpreted as not giving up the fight for
life… To continue the ambiguity of the music video makes the audience want to
watch it over and over again as to try and see something that they might have
missed before in order to decode the narrative of the visuals. If I have to
rate this video out of 10, I would give it a 6 it was beautiful because of the
location and I though the use of water and movement was interesting and elegant
however the narrative was weak and didn’t really lead anywhere. More often than
not I was left thinking “where are those children’s parents?!”
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