The Website created in conjunction to the release of
Gorillaz album ‘Plastic Beach’ is one to admire. Unlike any other I’ve ever
seen, I’ve been able to sit investigating new places for hours and not get
bored in the slightest. The pixelate world that they have created really
embodies the all over feel of the band. This alternate world you buy into when
you download their music is so finely tunes over the years that the 2D character’s
actually become real, and as you explore further into the ‘game’ you feel as if
you’ve uncovered a new scandalous headline about your favourite artist that no
one else knows about. The Website is set up as an island or rather a plastic
beach, you are a charater however it is played in first person so you are
unaware of your image. As you approach the island you are able to interact with
just about anything, uncovering band artwork, fun little games, listen to music,
talk to band members, find tour dates, download songs and such. But what I most
fun of all is the ability to change your path as the character, uncovering secrets
treasure such as you would in a proper game and unlock doors with the right equipment.
Plastic Beach the website still retains all the features of a normal
promotional band website. You can find all the information that you need but
with a lot more to offer. After about a good few hours on the website I am sad
to admit that I still haven’t seen everything! There are doors I am still
unable to open and objects I need to find in order to uncover the mystery of
Noodle (bass guitarist)… I would give this website 5/5 however only that it
would load pages a bit faster.
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