Some students from a previous year chose to create a music
video for the song ‘Is He Really Coming Home’. After my first watch of the
music video I liked it. It was cute, simple and the interlinking between
narrative and performance wasn’t hard to distinguish however I also saw some
flaws that if I were producing the same piece of work, would have changed. I
found some of the edits were a little slow, particularly the edits in which she
would clap to the beat. Over all the transitions from shot to shot were well
done, but just those little bits slightly irritated me. Moreover, some parts
the camera was shaking where I assume it wasn’t supposed to be, while other
parts of the video used the movement of the camera to its advantage. Nevertheless
the video had an abundance of good parts. I particularly like the whole feel of
the music video; they really captured a retro London feel with all of the
bright colours and her bold eye makeup. Furthermore, I liked the idea of the
cathartic ending to the video as he finally opens the door. From this video I
will take heed that planning in advance is an extremely important aspect and
that improvising on the spot is not a good idea (which they clearly didn’t!) Additionally,
look into colour scheme and decades that you might want to replicate, such as
the 60s – 70’s in this video.
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