Thursday 29 March 2012

EVALUATION!

http://www.slideboom.com/presentations/520656/Presentation1

Digi-pack


http://www.slideboom.com/presentations/520546/DIGIPACK

Influences for planning and design choices - similar music videos

The influences tor the music video during the planning process were a wide variety of different things from other music videos to art pieces and even listening to others songs that enthused us in a particular way. Most directly was the music video for ‘Don’t give up the fight’ by Racoon which we took the opening scene and applied to our song. If you compare both videos you can clearly see the natural forest area in which we filmed – the same as in the music video. And also you can notice the panning upwards that we also took, the only thing that is different is the lighting of the shot, in our one the contrast in colours is more prominent because of the setting sun which creates silhouettes of the trees and leaves.  We also looked at ‘Skinny Love’ by Birdy. The general lonely atmosphere of the video is what we wanted to capture, we tackled this by using a muted colour pallet. Moreover in both videos that we looked at there was a correlation with mature and forests. Other things like the sound of birds first thing in the morning inspired me to use light and dark in our work to replicate the rising sun when the birds sing. 



team analysis an personal analysis





Wednesday 28 March 2012

FINAL PRODUCT


Music video analysis - Racoon don't give up the fight

Throughout the music video the camera moves slowly and there are very few short clips; most of the clips are long and linger on appealing to a niche audience of people who enjoy music videos that are produced in this way. The location of the narrative matches the sounds of the song. The string instruments are associated with nature and wood such as trees and brown/ dirt colours. This is because of synthesia and how we visualise sounds. The location of the forest is contrasted with the depths of water where people are dancing/ drowning. On land light and friendly colours are used while underwater the only colours other than black are the ones in which the light from above shines down. Looking at the colour scheme it is predominantly browns and greens however with an injection of red from the young boys’ hoodie. This sudden use of colour keeps the audience’s attention and helps to progress the narrative because of its obscurity against the rest of the colour scheme, the audience begin to wonder WHY red is used for the hoodie and what it could signify. Looking further into video it could be foreboding the meeting of the young girl and represent love, however it can also illustrate the intertextualization of the children’s story book ‘Little red riding hood’ but in a different and more modern way. Long shots are abruptly cut by close ups of the characters faces. There is a sense of intrusion because of this as there are no mid-shots which are normal used to represent a typical distance in which you would stand in front of another person. The jump from a long distance shot to a close up instigates a feeling that the boy is being watched (long shot) and the close up is from his perspective as he looks around. This music video is in ways illustrating the music as the young boy is continually perusing the girl which matches the lyrics and title of the song “Don’t give up the fight”, moreover the ‘drowning’ people in the water could also be interpreted as not giving up the fight for life… To continue the ambiguity of the music video makes the audience want to watch it over and over again as to try and see something that they might have missed before in order to decode the narrative of the visuals. If I have to rate this video out of 10, I would give it a 6 it was beautiful because of the location and I though the use of water and movement was interesting and elegant however the narrative was weak and didn’t really lead anywhere. More often than not I was left thinking “where are those children’s parents?!”

Tuesday 27 March 2012

More images for digital media pack

Here are a two more photos that I have taken for possible digi-pack pages...



some pages for the digi-pack


Here are a few pages that I created FROM HAND for possible pages of the digi-pack. For the back and while one I took inspiration from the White Stripes music video for Seven Nation Army  and also used an image from the film The Bride of Frankenstein, out of all three that one is my favourite however I’m finding it hard to create ideas that would go well with it for the other pages. The drawing one is sweeter and would appeal more to girls as such it isn’t my favourite one. The last one is a picture of my friend in Fara Charity shop in Wimbledon. I cut out an image of a lizards head to put in the place of hers, the image is bold and matches the poster for the gig however I think the mass of colours doesn’t match the actual song Moon and moon…




Gig poster


After looking at a range of different images and posters for older gigs I have finally produced my final idea. I took inspiration from the Japanese artist Yayoi Kusama and in my poster I have replicated a photograph of her which you can see on my previous blog post about posters and the digi-pack. I took advantage of the spaces within the circles and wrote down the location of the venue and the ticket prices. The venue I picked was XOYO a real cub in London, I’ve been there before and found the location nice, moreover the venue plays host to bands that are along the same lines as Bat for lashes (or in my case ‘Spectrum’). I picked Friday the 13TH of April 2011 for the date because it’s an interesting date and I’m sure it’ll catch people’s attention. To create the poster I used tools that were available on iPhoto to alter the saturation which changed the colour of the image. I also decreased the noise of the image so that it would look softer and more fluid and professional. In addition I slightly changed the contrast of the photo so that the colours created by the saturation change would look more vivid and replicate the photograph of Yayoi Kusama better. The only thing that I was upset was that I wasn’t able to make the background black like the photo of Yayoi nonetheless I am very pleased with my creation. I believe that this poster reflects what I wanted to present. Listening to Moon and moon it sounds calm and melancholy however an undertone of menace is felt by me, I wanted to play on the menace and express what else you can expect from the rest of the (imaginary) album. Because of that I believe that way I have presented the poster well.I also took a few other photos where I manipulated them for backups incase the red one didn't look as good.  IMPORATNAT MESSAGE! THE POSTER FOR THE GIG IS NOT REAL! THERE WILL NOT BE A SHOW AT XOYO FOR ‘SPECTRUM’ ON THE 13TH APRIL!!



Monday 26 March 2012

Looking into album artworks and images for poster ideas

I’ve looked at a range of different album covers from a range of different artists so to get a wide picture of what type of covers are out there and what could fit in with the image of our artist. Here are a few of my favourite which I believe I can incorporate some of the ideas into my own interpretation of the album cover for the artist.  
 Miike Snow -Happy To You 








Ladyhawke - Anxiety








Thomas White - Yalla!
 







For the poster I came across an image of and artist that I love. Yayoi Kusama is a Japanese pop artist who has a very impressive catalogue of work from over 4 decades. Flicking though Google images I came across this poser of her that I really liked. The whole colour scheme and boldness of the design really appealed to me and I could image picking up a flying in a music shop for a upcoming gig. Unlike the album cover I have decided on using this image for the poster because I believe it would appeal to what I believe would be the target audience; young and old alike, people who are into modern music the style of the image reflects what type of music its promoting) alternative and slightly on the side of macabre…