Wednesday 28 March 2012

Music video analysis - Racoon don't give up the fight

Throughout the music video the camera moves slowly and there are very few short clips; most of the clips are long and linger on appealing to a niche audience of people who enjoy music videos that are produced in this way. The location of the narrative matches the sounds of the song. The string instruments are associated with nature and wood such as trees and brown/ dirt colours. This is because of synthesia and how we visualise sounds. The location of the forest is contrasted with the depths of water where people are dancing/ drowning. On land light and friendly colours are used while underwater the only colours other than black are the ones in which the light from above shines down. Looking at the colour scheme it is predominantly browns and greens however with an injection of red from the young boys’ hoodie. This sudden use of colour keeps the audience’s attention and helps to progress the narrative because of its obscurity against the rest of the colour scheme, the audience begin to wonder WHY red is used for the hoodie and what it could signify. Looking further into video it could be foreboding the meeting of the young girl and represent love, however it can also illustrate the intertextualization of the children’s story book ‘Little red riding hood’ but in a different and more modern way. Long shots are abruptly cut by close ups of the characters faces. There is a sense of intrusion because of this as there are no mid-shots which are normal used to represent a typical distance in which you would stand in front of another person. The jump from a long distance shot to a close up instigates a feeling that the boy is being watched (long shot) and the close up is from his perspective as he looks around. This music video is in ways illustrating the music as the young boy is continually perusing the girl which matches the lyrics and title of the song “Don’t give up the fight”, moreover the ‘drowning’ people in the water could also be interpreted as not giving up the fight for life… To continue the ambiguity of the music video makes the audience want to watch it over and over again as to try and see something that they might have missed before in order to decode the narrative of the visuals. If I have to rate this video out of 10, I would give it a 6 it was beautiful because of the location and I though the use of water and movement was interesting and elegant however the narrative was weak and didn’t really lead anywhere. More often than not I was left thinking “where are those children’s parents?!”

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